Daniel Chavez Moran: Scoring Market Opportunity in Latin America

Daniel Chavez Moran on scoring market opportunity in Latin America.Daniel Chavez Moran built his businesses with a reputation for service and a skill for responding to marketplace opportunities. Though now retired and focused on philanthropy and the Vidanta Foundation, Chavez Moran follows the latest news of growth opportunities in Latin America.

From a recent Wall Street Journal article:

Adidas Sees Latin America Helping It Meet 2015 Sales Target

BUENOS AIRES (Dow Jones)–German sportswear company Adidas AG (ADS.XE, ADDYY) hopes to ride its ubiquitous brand to sharply higher sales over the next five years as it piggybacks on improving lifestyles and rising disposable income in emerging markets like Latin America.

Adidas is the world’s second-largest maker of sports goods by revenue after Nike Inc. (NKE), and is synonymous with soccer across much of the world.

…Today, Latin America accounts for about EUR1.3 billion, or 10%, of its annual sales.

While its operations are growing worldwide, the company expects brisk sales to continue in Latin America thanks to rising incomes in the soccer-mad countries.

Adidas has enjoyed eight years of double-digit sales growth in the region, said Charlie Maurath, head of Adidas Latin America, at a press conference.

Related posts: Mexican philanthropist Daniel Chavez Moran on Latin America in a global economy and Daniel Chavez Moran on strengthening democracy and opportunity in Latin America.


About danielchavezmoran

Daniel Jesus Chavez Moran is widely recognized for modernizing the Mexican tourism industry in the 1990s. Now retired, Chavez Moran now dedicates his time to his family, philanthropy and the support of educational programs.
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